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Get Your Micro-credentials in Financial Accounting

Fundamentals of Marketing & Research Course (MKRS)

Fundamentals of Marketing & Research Course teaches basic marketing concepts, strategies and practices. The course will cover strategic marketing planning processes and students will put those processes to task by creating a marketing plan using the external environment, market research, and consumer and business buying behaviour. We will assist students in understanding the strategic marketing process, utilize new technologies, and exercise their presentation skills.

The second half of this course serves as an introduction to business statistics; we try to narrow the gap between theory and practice by presenting relevant statistical methods that will empower business students to make effective, data-informed decisions. Students will come away from their statistics course knowing how to think statistically and how to apply statistics methods with modern technology. They will also be able to communicate their analyses effectively to others.

What’s Included

Online & in-class session

3 weeks of study

60 hours of classes

Schedule

TBA

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Learning Objectives for Fundamentals of Marketing & Research Course

This course equips students to evaluate essentials of marketing planning and decision making, ethical and socially responsible practices, strategies utilizing social media trends and consumer behavior research, market segmentation and targeting, pricing objectives and programs, and the roles of sales promotion, public relations, experiential marketing and personal selling in global markets.

Students learn to organize and assess marketing data by identifying different data types and measurement units, distinguishing time series from cross sectional data, and evaluating source quality. They practice selecting and interpreting displays for categorical data, constructing contingency tables and relative frequency distributions, creating boxplots, histograms, stem and leaf displays and time series plots, and applying transformations for skewed distributions.

The course advances to probability models and hypothesis testing for proportions using confidence intervals while teaching the identification of misleading results like Simpson’s paradox. Learners compute summary statistics, analyze marginal and conditional distributions, and apply multiple regression models as decision making tools, developing quantitative techniques to inform strategic marketing and business decisions.

Learn & Earn

Learn new skills, earn recognized certifications, and advance your career—all with flexible, practical training designed for immediate workplace impact. With our “Learn and Earn” approach, you can upskill quickly and stay ahead in your field. Start your journey today!
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