Diploma in Digital Marketing Fundamentals Co-op
The Digital Marketing Fundamentals Co-op Program at SELC is meticulously designed to usher students into the ever-evolving industry of digital marketing. This program aims to equip students with a robust foundation in digital marketing principles, blending theoretical insights with practical, hands-on experience.
- }Duration
48 weeks
- Delivery method
In-person
- Start dates
Every month
- }Diploma type
Post-secondary
- Job support
Guaranteed
- Scholarship
Available
Staying Ahead in the Digital Marketing
Advantages of Studying Digital Marketing Fundamentals
- RPrepare to be competitive in digital marketing environment.
- RLearn cutting-edge digital marketing strategies
- RGain expertise in data analysis for informed decision-making
- RConnect with a vast network of digital marketing professionals
weeks study in Canada
weeks co-op work
Essential Skills for the Digital Age
What Will Students Learn With the Digital Marketing Fundamental Courses?
- Digital marketing strategies
- Content creation
- Data analytics and insights
- Online brand management
- Innovative trends in digital marketing
%
Our job placement rate in Canada
Exclusive courses in marketing foundation
Courses in Digital Marketing Fundamental Diploma
This course is designed to introduce students to the contempMarketing research takes many forms and gives companies a way to obtain information about their customers. That information is used primarily for making marketing decisions, so marketing research is an important strategic tool.
Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results.
Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers.
Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes a very broad view on the subject, covering more than Google, incorporating SEO strategies across multiple platforms and geographic regions.
Website design is undergoing a radical change in how sites are built and how they’re viewed. With a need to be viewable on everything from large screens to the smallest phones, newer methods to deliver and display increasingly complex sites have been created.
Reading online is a very different experience from reading print. Thus, even strong writers need to discover how to tailor their content for the digital environment. This text will provide an in-depth look into the process of writing compelling copy, including: brainstorming, outlining, drafting, and editing.
Students begin a comprehensive integrated digital marketing project on behalf of a local business, applying their learning from current courses. They will develop and complete a capstone proposal (digital marketing campaign plan).
This course is designed to provide students with the knowledge, job application tools and soft skills necessary to break into the competitive digital marketing job market. Successful completion of this course will enhance their confidence in entering the job market, well-equipped to make an informed decision on their path to career success.
Career opportunities
Jobs & Career For Digital Marketing Students
Graduates of the Digital Marketing Fundamentals Program are equipped for various roles in the marketing sector, including:
- Social Media Marketing Analyst
- Content Marketer
- Social Media Marketer
- Digital Marketer
- Digital Marketing Assistant
Average salary for
a Social Media Marketing Analyst
$55,200/ a year
Start dates at students’ convenience
Start Dates for the Program
Students who would like to study Digital Marketing Fundamentals Co-op Diploma can decide on any date to start the program. Program start dates are subject to change. Our team will assist you in finding the best available date regarding your study plans in Canada.
Jul 29th
Aug 26th 2024
Oct 21st 2024
Nov 18th 2024
International Business Communication
Admission Requirements
When considering enrollment in the Digital Marketing Fundamentals Co-op Diploma Program, prospective students should be aware of the specific admission requirements designed to ensure a successful and enriching educational experience.
This program has been approved by PTIB.
Language Requirements
All applicants and registrants, regardless of citizenship status or country of origin, must demonstrate an adequate level of proficiency in English.
There are two ways to meet the English requirement:
1. Complete both of the following:
A) English 10, 11 or 12 or equivalent with a minimum of ‘C’ Grade for proficiency in reading and writing
B) Two years of full-time education in English in an English-speaking country For proficiency in speaking and listening
OR
2. Demonstrate proficiency in reading, writing, speaking, and listening by completing one of the following courses or assessments to meet acceptable levels:
- IELTS: 6
- Duolingo: 95
- TOEIC: 700
- TOEFL (paper): 537
- TOEFL (IBT): 75
- Cambridge: FCE
- CELPIP: 7
- Cael: 50
- PTE: 46
- Successfully reached the Upper Intermediate Level at SELC Language College
- SELC Career College English Language Admission Test 75% minimum
Other Admission Requirements
- Proof of Canadian citizenship or permanent residency for domestic students
- Applicants must be 18 years of age or older and have completed high school studies and/or commencement of post-secondary studies OR have achieved MATURE STUDENT STATUS: 19 years of age, out of secondary school for a minimum of 1 year with program industry experience minimum of 100 hours.