Diploma Program

Digital Marketing Specialist 500-510

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Program Overview

Digital marketing is no longer a new and unfolding medium; consumers regularly make decisions about companies online, most often before any traditional communications is able to reach them. The SELC Digital Marketing program will give students everything they need to succeed in the corporate world of marketing and advertising in this digital age.

SELC’s Digital Marketing Program covers both basic to advanced principles of digital and social media marketing as well as communication and basic business acumen that any employee, business owner or freelancer needs in order to thrive in the ever-changing world of digital marketing. The program will empower students to grow their digital marketing knowledge and skill base, advance in their career and/or improve their current presence on digital mediums.

Career Occupation

ADMISSION REQUIREMENTS

Students require ONE of the following:

And

Students require the following:

Proof of Canadian citizenship or permanent residency for domestic students

Applicants must be 18 years of age or older and completion of high school studies and/or commencement of

OR

have achieved MATURE STUDENT STATUS: 19 years of age, out of secondary school for a minimum of 1 year with program industry experience minimum of 100 hours

ABOUT THIS PROGRAM

Program Duration

  • 96 weeks - total of 2160 hours
  • Classroom Instruction 1200 hours
  • Co-op 960 hours
  • Digital Marketing Specialist 510 is a non-coop option duration excludes the coop hours and is ONLY 48 weeks in duration

QUICK LINKS

Courses

BLOCK A (courses must be completed before proceeding to Block B)

Marketing Research (80 of Hours)

Digital Marketing Fundamentals (80 of Hours)

Social Media Marketing (80 of Hours)

Search Engine Optimization (80 of Hours)

Strategic Web Design (80 of Hours)

Writing for the Web (80 of Hours)

Career Success I

(*completed over the entire 24 weeks of the program Block A)

Capstone I

(*completed over the entire 24 weeks of the program Block A)

BLOCK B courses

Marketing Automation and Building an Online Community (80 of Hours)

Digital Marketing Analytics (80 of Hours)

Cyberlaw: Internet and the Law (80 of Hours)

Strategic Brand Management (80 of Hours)

Integrated Marketing Communications (80 of Hours)

E-commerce (80 of Hours)

Career Success II

(*completed over the entire 24 weeks of the program Block B)

Capstone II

(*completed over the entire 24 weeks of the program Block B)

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