Diploma Program
Digital Marketing Specialist 500-510
Digital marketing is no longer a new and unfolding medium; consumers regularly make decisions about companies online, most often before any traditional communications is able to reach them. The SELC Digital Marketing program will give students everything they need to succeed in the corporate world of marketing and advertising in this digital age.
SELC’s Digital Marketing Program covers both basic to advanced principles of digital and social media marketing as well as communication and basic business acumen that any employee, business owner or freelancer needs in order to thrive in the ever-changing world of digital marketing. The program will empower students to grow their digital marketing knowledge and skill base, advance in their career and/or improve their current presence on digital mediums.
Upon completion of this program the successful student will have reliably demonstrated the ability to:
- 1. Demonstrate effective market research
- 2. Explain the fundamentals of digital marketing
- 3. Describe social media marketing strategies
- 4. Describe the process for search engine optimization
- 5. Plan and execute an effective web design
- 6. Demonstrate effective writing for the web
- 7. Develop and execute a career plan including job applications
- 8. Examine marketing Automation
- 9. Demonstrate techniques for building an online community
- 10. Demonstrate effective data analysis
- 11. Explain the basics of cyberlaw and its importance in the digital marketing industry
- 12. Develop a plan for strategic brand management
- 13. Describe integrated marketing communication
- 14. Explain and discuss E-commerce fundamentals
- 15. Explain and discuss building a digital marketing business and expanding career opportunities through consulting
- 16. research, plan, advise and execute digital marketing campaign
Career Occupation
Example Job Titles:
- Digital Marketing Specialist
- Digital Media Buyer
- Email Marketer
- Marketing Coordinator
- Social Media Specialist
- Content Strategist
- Digital Marketing Analyst
- Product Marketing Analyst
Success 1
1
Success 2
2
● Assignments, essays and/or Case studies
● Quizzes
● Final Exams & Final Projects
● Group Project and Presentation
This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training
ABOUT DIGITAL MARKETING 500
- Duration: 2160 hrs
ABOUT DIGITAL MARKETING 510
- Duration: 1200 hrs
- Students require ONE of the following:
- IELTS: 6
- Duolingo: 95
- TOEIC: 700
- TOEFL (paper): 537
- TOEFL (IBT): 75
- Cambridge: FCE
- CELPIP: 7
- Cael: 50
- has successfully reached the Upper Intermediate Level at SELC English Language Centre SELC Career College on-site administered English Language Test
- AND
- Students require the following:
- Proof of Canadian citizenship or permanent residency for domestic students
- Applicants must be 18 years of age or older and completion of high school studies and/or commencement of post-secondary studies
- OR
- have achieved MATURE STUDENT STATUS: 19 years of age, out of secondary school for a minimum of 1 year with program industry experience minimum of 100 hours
Preferred Partners
