Diploma Program

Digital Marketing Specialist 500-510


Brief Program Description

Digital marketing is no longer a new and unfolding medium; consumers regularly make decisions about companies online, most often before any traditional communications is able to reach them. The SELC Digital Marketing program will give students everything they need to succeed in the corporate world of marketing and advertising in this digital age.

SELC’s Digital Marketing Program covers both basic to advanced principles of digital and social media marketing as well as communication and basic business acumen that any employee, business owner or freelancer needs in order to thrive in the ever-changing world of digital marketing. The program will empower students to grow their digital marketing knowledge and skill base, advance in their career and/or improve their current presence on digital mediums.

Career Occupation

Example Job Titles:

Students require ONE of the following:


Students require the following:

Proof of Canadian citizenship or permanent residency for domestic students

Applicants must be 18 years of age or older and completion of high school studies and/or commencement of


have achieved MATURE STUDENT STATUS: 19 years of age, out of secondary school for a minimum of 1 year with program industry experience minimum of 100 hours

Learning Objectives

Upon completion of this program the successful student will have reliably demonstrated the ability to:

1. Demonstrate effective market research

2. Explain the fundamentals of digital marketing

3. Describe social media marketing strategies

4. Describe the process for search engine optimization

5. Plan and execute an effective web design

6. Demonstrate effective writing for the web

7. Develop and execute a career plan including job applications

8. Examine marketing Automation

9. Demonstrate techniques for building an online community

10. Demonstrate effective data analysis

11. Explain the basics of cyberlaw and its importance in the digital marketing industry

12. Develop a plan for strategic brand management

13. Describe integrated marketing communication

14. Explain and discuss E-commerce fundamentals

15. Explain and discuss building a digital marketing business and expanding career opportunities through consulting

16. research, plan, advise and execute digital marketing campaign


This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training

Preferred Partners

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