Diploma Program
Digital Marketing Fundamentals 300 - 310
Program Overview
Digital marketing is no longer a new and unfolding medium; consumers regularly make decisions about companies online, most often before any traditional communications is able to reach them. The SELC Digital Marketing program will give students the fundamentals that they enter into the corporate world of marketing and advertising in this digital age.
SELC’s Digital Marketing Program covers both basic to advanced principles of digital and social media marketing as well as communication and basic business acumen that any employee, business owner or freelancer needs in order to thrive in the ever-changing world of digital marketing. The program will empower students to grow their digital marketing knowledge and skill base, advance in their career and/or improve their current presence on digital mediums.
Career Occupation
NOC Code: 1123 – Advertising, marketing and public relations in entry level positions
- Social Media Marketing Analyst
- Content Marketer
- Social Media Marketer
- Conversational Marketer
- Digital Marketer
- Marketing Assistant
- Copywriter assistant
- Web Design Assistant
ADMISSION REQUIREMENTS
English Requirements:
- IELTS: 6
- Duolingo: 95
- TOEIC: 700
- TOEFL (paper): 537
- TOEFL (IBT): 75
- Cambridge: FCE
- CELPIP: 7
- Cael: 50
- Has successfully reached the Upper Intermediate Level at SELC English Language Centre SELC Career College on-site administered English Language Test
Students require the following:
Proof of Canadian citizenship or permanent residency for domestic students
Applicants must be 18 years of age or older and completion of high school studies and/or commencement of post-secondary studies
Or
Have achieved MATURE STUDENT STATUS: 19 years of age, out of secondary school for a minimum of 1 year with program industry experience minimum of 100 hours
ABOUT THIS PROGRAM
Program Duration
- 48 weeks - total of 1080 hours
- Classroom Instruction 600 hours
- Co-op 480 hours
- Digital Marketing Fundamentals 310 is a non-coop option duration excludes the coop hours and is ONLY 24 weeks in duration
QUICK LINKS
Courses
Marketing Research (80 of Hours)
Digital Marketing Fundamentals (80 of Hours)
Social Media Marketing (80 of Hours)
Search Engine Optimization (80 of Hours)
Strategic Web Design (80 of Hours)
Writing for the Web (80 of Hours)
Career Success I
(*completed over 24 weeks of the program)
Capstone I
(*completed over 24 weeks of the program)
