Digital Marketing Program

Digital Marketing Fundamentals Co-op

This program has been approved by PTIB.


Diploma Program Overview

Digital marketing is no longer a new and unfolding medium; consumers regularly make decisions about companies online, most often before any traditional communications is able to reach them. The SELC Digital Marketing program will give students the fundamentals that they enter into the corporate world of marketing and advertising in this digital age.

SELC’s Digital Marketing Program covers both basic to advanced principles of digital and social media marketing as well as communication and basic business acumen that any employee, business owner or freelancer needs in order to thrive in the ever-changing world of digital marketing. The program will empower students to grow their digital marketing knowledge and skill base, advance in their career and/or improve their current presence on digital mediums. SELC also offers a Digital Market Specialist Diploma.

Career Occupation


English Requirements:

All applicants and registrants, regardless of citizenship status or country of origin, must demonstrate an adequate level of proficiency in English.

There are two ways to meet the English requirement:

1. Complete both of the following:

A) English 10, 11 or 12 or equivalent with a minimum of ‘C’ Grade for proficiency in reading and writing

B) Two years of full-time education in English in an English-speaking country For proficiency in speaking and listening


2. Demonstrate proficiency in reading, writing, speaking, and listening by completing one of the following courses or assessments to meet acceptable levels:

Students require the following:

Proof of Canadian citizenship or permanent residency for domestic students

Applicants must be 18 years of age or older and completion of high school studies and/or commencement of post-secondary studies


Have achieved MATURE STUDENT STATUS: 19 years of age, out of secondary school for a minimum of 1 year with program industry experience minimum of 100 hours


Program Duration

  • 48 weeks - total of 1080 hours
  • Classroom Instruction 600 hours
  • Co-op 480 hours
  • Digital Marketing Pathway is a non-coop option duration excludes the coop hours and is ONLY 24 weeks in duration



Marketing Research (80 of Hours)

Digital Marketing Fundamentals (80 of Hours)

Social Media Marketing (80 of Hours)

Search Engine Optimization (80 of Hours)

Strategic Web Design (80 of Hours)

Writing for the Web (80 of Hours)

Career Success I

(*completed over 24 weeks of the program)

Capstone I

(*completed over 24 weeks of the program)

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