Diploma Program
Digital Marketing Fundamentals 300-310
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Brief Program Description
Digital marketing is no longer a new and unfolding medium; consumers regularly make decisions about companies online, most often before any traditional communications is able to reach them. The SELC Digital Marketing program will give students the fundamentals that they enter into the corporate world of marketing and advertising in this digital age.
SELC’s Digital Marketing Program covers both basic to advanced principles of digital and social media marketing as well as communication and basic business acumen that any employee, business owner or freelancer needs in order to thrive in the ever-changing world of digital marketing. The program will empower students to grow their digital marketing knowledge and skill base, advance in their career and/or improve their current presence on digital mediums.
Career Occupation
(if applicable)
NOC Code: 1123 – Advertising, marketing and public relations in entry level positions
Example Job Titles:
- Social Media Marketing Analyst
- Content Marketer
- Social Media Marketer
- Conversational Marketer
- Digital Marketer
- Marketing Assistant
- Copywriter assistant
- Web Design Assistant
ADMISSION REQUIREMENTS
English Requirements:
- IELTS: 6
- Duolingo: 95
- TOEIC: 700
- TOEFL (paper): 537
- TOEFL (IBT): 75
- Cambridge: FCE
- CELPIP: 7
- Cael: 50
Has successfully reached the Upper Intermediate Level at SELC English Language Centre SELC Career College on-site administered English Language Test
Students require the following:
Proof of Canadian citizenship or permanent residency for domestic students
Applicants must be 18 years of age or older and completion of high school studies and/or commencement of post-secondary studies
Or
Have achieved MATURE STUDENT STATUS: 19 years of age, out of secondary school for a minimum of 1 year with program industry experience minimum of 100 hours
ABOUT DIGITAL MARKETING 300
Program Duration
1080 hrs (Classroom Instruction 600 hrs) (Co-op 480 hrs)
ABOUT DIGITAL MARKETING 310
Program Duration
600 hrs (Classroom Instruction 600 hrs)Non-co op
Courses
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Learning Objectives
Upon completion of this program the successful student will have reliably demonstrated the ability to:
1. Demonstrate effective market research
2. Explain the fundamentals of digital marketing
3. Describe social media marketing strategies
4. Describe the process for search engine optimization
5. Plan and execute an effective web design
6. Demonstrate effective writing for the web
7. Develop and execute a career plan including job applications
8. Research, Plan and advise on a Digital Marketing campaign
evaluation
- Assignments, essays and/or Case studies
- Quizzes
- Final Exams OR Final Projects
- Group Project and Presentations
The program has been reviewed and approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
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